White Bread

White bread is getting a nutritional makeover by a team of Welsh scientists. Pic: GettyImages/sakai000

How Welsh scientists aim to boost white bread’s nutritional value

By Gill Hyslop

Researchers from Aberystwyth University are hoping to rechart the nutritional benefits of the nation’s much-loved white bread, which has traditionally received a bad rap because of its ‘poorer’ nutritional profile compared to whole grain or whole wheat...

Kerry's naturally sourced soluble dietary fibre ingredient is designed to boost the fibre content of white bread products. Pic: GettyImages/mstwin

Kerry targets global popularity of white bread to close the fibre gap

By Gill Hyslop

Kerry Taste & Nutrition has developed a naturally sourced soluble dietary fibre ingredient – designed for use in the manufacture of white bread products – that ticks a number of boxes, including the nutritional and functional advantages of gum acacia,...

Kingsmill, Warburtons and Hovis made the top 20 with white bread products, but every brand saw sales drop between 10-15%

IRI F&B DATA: Part I on bread

White bread chomps into UK top 20 F&B but sales plummet

By Kacey Culliney

Three major white bread brands have made it into the UK’s top 20 best-selling food and beverage list, according to IRI data, but every single one has seen sales plummet.

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